Netflix launches Rs 199 ($2.8) mobile-only monthly plan in India

Netflix has a new plan to win users in India: make its services incredibly cheap. The streaming service today introduced a lower-priced mobile plan in India that costs Rs 199 ($2.8) per month.

The announced comes days after Netflix announced that it added 2.7 million new subscribers in the quarter that ended in June this year, far fewer than the 5.1 million figure it had projected earlier this year.

Netflix started to test a lower-priced subscription plan in India and some other markets in Asia late last year. The plan restricts the usage of the service to one mobile device and offers only the standard definition viewing (~480p). It also supports viewing on tablets.